Wednesday, 2 October 2013

Qualcomm: Apple’s 64-bit A7 chip is a ‘marketing gimmick’



Qualcomm executive dismisses Apple’s new A7 chip, claiming there are no technical enhancements nor benefits to the customer. Qualcomm’s chief marketing officer is questioning the need for a 64-bit chip in the new iPhone 5s, calling it more of a “marketing gimmick” than technical enhancement. Speaking to IDG Newswire, Anand Chandrasekher, senior vice president and [...]

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